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Organizational Change through Influencing …
Ross A. Wirth, (2004) 1 Organizational Change through Influencing Individual Change A behavior centric approach to Change Organizational Change can be described as numerous individuals undergoing a similar Change process at the same time. Each individual will be making choices relative to her personal situation and the culture that binds the group together. While there may be large sub-groups with similar beliefs and values there will also be some individuals that are outside the norm of any particular sub-group. And each sub-group will be sufficiently different from the others as to require special consideration for the Change effort.
Ross A. Wirth, Ph.D. (2004) http://www.entarga.com/orgchange 1 Organizational Change through Influencing Individual Change A behavior centric approach to change
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