Transcription of Personal Factors Affecting Consumer Purchase Decision ...
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Personal Factors Affecting Consumer Purchase Decision ...
Abstract This study examined some depth the influences of skin s health care, body attraction, age and aging process, self-image, cognition of using men skin care products to male customer Purchase Decision of skin care products in Ho Chi Minh City, Viet Nam. Quantitative approach was mainly used with questionnaire developed and distributed to 313 men in the age between 20-50 years old in HCM City. This study found that higher levels of skin s health attention, body attraction, age and aging process, self-image, and cognition of using men skin care products would likely Purchase more of men skin care products. In addition, the empirical results indicated that four Personal Factors of self-image, skin s health attention, body attraction, and age and aging process had significant effects on male Consumer Purchase Decision .
to find out the personal factors affecting purchase decision of male skin care products. ... decision . consumer is behaviours showed by decision-making units in the buying, usage and disposal of goods and . services. Purchase decision consumer is the decision ... Personal Factors Affecting Consumer Purchase Decision towards Men Skin Care ...
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