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Pretesting and Pilot Testing distribute

1016 Pretesting and Pilot TestingINTRODUCTIONIn this chapter, we detail the possibilities and pitfalls presented by Pretesting , the methods of validating the survey instrument and its measurements, and Pilot Testing , the dress rehearsal of survey administration and procedures (Rothgeb 2008, 584). Pretesting and Pilot Testing are invaluable components of survey research, affording researchers a valuable opportunity for reflection and revision of their project before the costs of errors begin to multiply later on. We begin this chapter with a discussion of the goals of and guidelines for Pretesting followed by a summary checklist to help you make the most of this procedure.

Pretesting also serves as practice administration and a way to evaluate respon-dents’ understanding of the concepts under study as well as the quality of their inter-views (Converse and Presser 1986). All respondents should understand the concepts and ideas . in the same exact way. In the following example, housework. may be inter-

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