Transcription of Real Time Bidding (RTB) Project OpenRTB API Specification ...
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2016 IAB Technology Laboratory Real Time Bidding (RTB) Project OpenRTB API Specification Version FINAL December 2016 OpenRTB API Specification Version IAB Tech Lab Page ii Introduction The RTB Project , formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API Specification for companies interested in an open protocol for the automated trading of digital media across a broader range of platforms, devices, and advertising solutions. This document is OpenRTB version released in November of 2016; this is the culmination of the working group efforts and can be found at: About the IAB Technology Lab The IAB Technology Laboratory is a nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards and solutions. The goal of the Tech Lab is to reduce friction associated with the digital advertising and marketing supply chain while contributing to the safe growth of an industry.
specification, which was released in February 2011. Following the release of the mobile specification, a video subcommittee was formed with video ad exchanges (BrightRoll and Adap.tv) collaborating with DataXu and ContextWeb to incorporate support for video. The goal was to incorporate support for display, video, and mobile in one document.
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