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SNACK ATTACK - Nielsen

1 SNACK ATTACKC opyright 2014 The Nielsen CompanySNACK ATTACKWHAT CONSUMERS ARE REACHING FOR AROUND THE WORLDSEPTEMBER 20142 SNACK ATTACKUNDERSTAND THE WHY BEFORE THE BUY OF SNACKINGWHO DOESN T LOVE A GOOD SNACK ? Always at the ready, those crispy, crunchy, chewy provisions are our comfort food when we are down, meal replacement when we are in a hurry, companion when we are relaxing and party staple when we are celebrating. These indulgent products, however, often get a bad rap as they shoulder some of the blame for eating habits that can contribute to health issues.

2 SNACK ATTACK UNDERSTAND THE WHY BEFORE THE BUY OF SNACKING WHO DOESN’T LOVE A GOOD SNACK? Always at the ready, those crispy, crunchy, chewy provisions are our

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