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Text Analytics: Unlocking the Value of Unstructured Data

Text analytics : Unlocking the Value of Unstructured Data DISCUSSION SUMMARY RESEARCH & ADVISORY NETWORK SIMRAN BAGGA Senior Product Manager for Text analytics , SAS JULY 2016 Interviewed by Robert Morison, IIA Lead Faculty CLIENT ONLY Copyright 2016 International Institute for analytics 2 Text analytics : Unlocking the Value of Unstructured Data What can Text analytics do for an organization what is a good starting point? Before outlining options for where and how an organization can start unveiling opportunities with Unstructured text, it is important to understand what Text analytics is and why one should care. At a high level, Text analytics is about deriving information from text sources client interactions, product reviews, call center logs, emails, blogs, tweets, and other forms of electronic text so organizations can make business decisions more effectively.

: Unlocking the Value of Unstructured DataText Analytics service. An example would be an off -the-shelf social media based tool that can provide both sentiment analytics and competitive intelligence for the hotel industry. In addition to the application of machine learning to text mining

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  Texts, Unlocking, Value, Mining, Analytics, Text mining, Unstructured, Text analytics, Unlocking the value of unstructured

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