The Four Steps to the Epiphany - Stanford University

The Four Steps to the Epiphany The Four Steps to the Epiphany Successful Strategies for Products that Win Steven G. Blank Second Edition Third Edition Copyright 2006 Steven G. Blank All rights reserved. No part of this book may be reproduced in any form whatsoever without permission, except in case of brief quotations embodied in critical articles or reviews. Published 2006 Printed by Third revised printing Acknowledgments | i Acknowledgments In my 25 years as a technology entrepreneur I was lucky to have three extraordinary mentors, each brilliant in his own field: Ben Wegbreit who taught me how to think, Gordon Bell who taught me what to think about, and Allen Michels who showed me how to turn thinking into direct and immediate action. I was also extremely fortunate to be working in Silicon Valley when three of its most influential marketing practitioners and strategists were active.

table of contents acknowledgments i the hero’s journey iii winners and losers v chapter 1 the path to disaster: the product development model 1 chapter 2 the path to epiphany: the customer development model 15 chapter 3 customer discovery 27 chapter 4 customer validation 67 chapter 5 customer creation 101 chapter 6 company building 133 bibliography 171

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