Transcription of The Role of Transportation in the Persuasiveness of Public ...
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The Role of Transportation in the Persuasiveness of Public ...
Journal of Personality and Social Psychology Copyright 2000 by the American Psychological Association. Inc. 2000, Vol. 79, No. 5, 701-721 0022-3514/00/$ DOI: The Role of Transportation in the Persuasiveness of Public Narratives Melanie C. Green and Timothy C. Brock Ohio State University Transportation was proposed as a mechanism whereby narratives can affect beliefs. Defined as absorp- tion into a story, Transportation entails imagery, affect, and attentional focus. A Transportation scale was developed and validated. Experiment 1 (N = 97) demonstrated that extent of Transportation augmented story-consistent beliefs and favorable evaluations of protagonists.
Transportation Theory To the extent that individuals are absorbed into a story or transported into a narrative word, they may show effects of the story on their real-world beliefs. We conceptualized transportation ... dards than rhetorical messages (Bruner, 1986). For example, if a
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