Transcription of Validating SERVPERF Model in Government Agencies
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Validating SERVPERF Model in Government Agencies
The Journal of Human Resource and Adult Learning Vol. 6, Num. 1, June 2010 84 Validating SERVPERF Model in Government Agencies Dr Mass Hareeza Ali P M Dr Noor Azman Ali P M Dr Alias Radam Department of Marketing and Management, Universiti Putra Malaysia ABSTRACT The research measures on the service quality assessment in three research samples of tax-collecting Government Agencies by using customer as the respondents. Customers are vital in service organization as they are aimed at reactive targets, they are the people who are directly involved in shaping and formulating the eventual product (Irons, 1997).
The Journal of Human Resource and Adult Learning Vol. 6, Num. 1, June 2010 84 Validating SERVPERF Model in Government Agencies Dr Mass Hareeza Ali
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