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Mixed-Methods Research Methodologies

Mixed-Methods Research Methodologies

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wars between qualitative and quantitative research approaches to become a widely used mode of inquiry. ... Issues in mixing qualitative and quantitative approaches to research. In. R. Buber, J. Gadner, & L. Richards (Eds.) Applying qualitative methods to marketing management research. UK: Palgrave Macmillan, (pp. 141 -

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