Transcription of 1. CRM경영의 정의 - jean.co.kr
1 1 CRM 15. 1. CRM . CRM Customer Relationship Management , .. Customer Relation Marketing .. CRM , . (needs) .. CRM . ( ) .. , . 16 CRM . , .. CRM .. CRM . CRM .. CRM.. 1 CRM 17.. 1 1 .. CRM .. CRM , , .. 18 CRM .. , TM, , . CRM . CRM ( 5 .. ).. CRM .. , .. , , DB .. 1 CRM 19.. CRM .. , .. 5C(Customer, Contents, Community, Commerce, Communication) .. 5C .. 4P (Production, Place, Price, Promotion) . 5C .. 5C . Customer : . Contents : . Communication : . Commerce : . Community : .. 20 CRM . 5C , 5C .. 5C . 5C 1998 (portal service) .. 5C .. , .. 5C . 4 (CRM . ). 5C .. , .. CRM 5C .. CRM . (one-to-one marketing), . 1 CRM 21. CRM . ( ). ( ). MCIF. DB.. MCIF. ( ). * MCIF : Marketing Customer Information File * CRM . ( ) .. 22 CRM . , 5C .. CRM . (data mining) .. CRM.
