Engage Stakeholders

1 : layout 1 3/23/07 3:21 PM Page 341En ga geStakehold er : layout 1 3/23/07 3:20 PM Page c11 STEP 1: ENG AG E STAK EHO LDERS1. 1De terminehow and to whatextent to involvestakeholders inpro gr am ev alua tionSTEP 2: DE SCRI BE THE PRO GRA M2. 1Un ders ta nd your pro gramfocu s and pr io rity areas2. 2De velopyourpro gramgoa ls and measurable(SMART) objectives2. 3 Iden tif y th e ele ments of your program and get familiarwit hlogicmode ls2. 4De veloplogicmodelsto lin k pro gramactivitieswit h outcomesSTEP 3: FOCUSTHE EVA LUA TIO N3. 1Ta ilor the ev aluat ion to you r pr ogr am and st akeh olde rs needs3.

2 2De terminereso urc es and pers onnel availablefor you r evaluation3. 3De velopan d prio ritiz e ev alua tion question sSTEP 4: GATHERCREDIBLE EVIDENCE4. 1Ch oos e appropriat e an d relia ble indicatorsto answer yourevaluat ion ques tio ns4. 2De terminethe datasour ces and methodsto measure indicators4. 3 Esta blisha cle ar pr oc edur e to collectevaluatio n in fo rmation4. 4 Completean ev aluat ion planba sed on programde sc riptionand eva luat ion de signSTEP 5: JUS TIFYCO NCLUSIO NS5. 1An alyzeth e ev alua tion data5. 2De terminewha t the ev alua tion findings say aboutyou rpro gr amSTEP 6: EN SUREUSE OF EVA LUA TI ON FINDINGSANDSHAR E LESSONS LEA RN ED6.

3 1 Sha re with Stakeholders the res ults an d lessonslearned fromth e eva lua tion6. 2Us e eva luat ion findings to modify,strengthen,and improveyourpr ogramPra cti ca l Us e of Pr ogramEva luati on am ongSex ua ll y Tr ans mitt ed Dise ase (S TD) Prog ram sSU GGE ST ED CIT ATI ON:Sa labarr a -P e a,Y, Apt, ,Walsh, acticalUse of Progr amEva lua tio n amo ng Sexually Tran smit te d Di se ase (STD)Progr ams, At lanta (GA):Centers forDis eas e ControlandPrev en ti on; : layout 1 3/23/07 3:20 PM Page : layout 1 3/23/07 3:21 PM Page 33 APPENDIX[Fo r meeti ng of app ro xi ma te ly 15 sta ke hol ders(i ncl uding 8 STD pr ogra m sta ff)]MEE TIN G TITLE:ST AKEHOLD ER PARTICIPA TI ON ON THEEVALU AT IO N OF STD INIT IAT IVE X[DATE]SA MPLEAGENDASCHEDULED TI METOPIC8:30- 9 lco me an d participant in tro ductio :00- 9 iewof how st akeholders we re selected,th e STDIn it iat ive X, an d th e propose d st epsofan evaluatio :30 10.

4 Ide nt ific at ionof stakeholderin tere st s,pe rc ept io ns , an d issues relat ed to the in it iat iveandth e evaluatio n [smallgro up ex erc ise that fe edsint o groupdiscuss io n in plenary].10:30- 10 ak10:45- 12 viewof st agesof evaluation planningan dimpleme ntat io orm ingon howdif fer en t stak eh old ers canbe inv olv ed in providing inputon the evaluation[e xe rcis e in plenarywit h po st er bo ardno tesind icat ingro le s commit men ts of stak eh old ers] .12:00- 12 Steps: Co mmunic at ionplanfor ongoingst ake ho lderin put .12 et ingadj ourn ed an d lunch32 Engage YOURSTAKEHOLDE : layout 1 3/23/07 3:21 PM Page 32 The firs t stepin CDC sframew or k fo r pr ogr amevaluat ion is toiden ti fy an d in vol ve thestake ho ld ers of your progr amin plan nin gan d im pl ementin g evaluat io n acti vit ies.

5 Your Stakeholders theind iv idualsandorganizati on s thathavea ve st ed int er es t in yo urpr og ramandmay be affected by the evaluati on res ult s areesse nt eng agi ng a range of st ake holders with dif fere nt pe rsp ective s on yourpr og ram,yo u canbuild both inte rn al andext er nal buy-in an d sup po rt fortheevaluation pr derin vol vementcan als o maketheevaluat ion pro ce ss mo reobjecti ve, en hance commu ni cati on am ong keyparti es, an d en su re thatyourdatacollec tio n is thoro ughandco mple te .Tool ll hel p youid en tify , in volve, andre tai n stakeho lders for yourSexually Transm it tedDi sease (STD) pro gr amevaluation pro ce : layout 1 3/23/07 3:20 PM Page 13TO OL : DETE RM INE HO W ANDTO WHA T EXTENT TOINV OLV E STAKEHO LD ERS IN PROGRAMEVALUATION_____LEARNINGOBJECTIVES Up on co mpleti on of this to ol, you will be ableto:1.

6 Identi fy ke y st akehold er s whocanas si st in the pro gramevaluation pr oc es Im pl ement strat egi es for ens ur ingbro ad participati on ofstakehold ers in Im pl ement strat egi es for ret ai ni ng br oadparti cip at ion ofstakehold ers in akehold ers ar e in di vid uals andorganizat ion s thathavean int erestin or areaf fe cte d by you r evaluati on an d/ or its res ult youinvolve st akehold er s fro m the be gi nni ng of the evaluationpro ces s, yo u aremore li kelyto: Reducest akehold er s dis tru st an d fearof evaluati on . Increase stake holders aw are ne ss of an d commit me nt to theevaluati on pr oc ess.

7 Increase the chances thatstakeho lde rs will sup port yo urevaluati on effo rts , ad vo catefor yourpr ogr am,an d ad her e tosubsequen t reco mmend ations . Increase the chances thattheevaluat ion fi ndi ngswill be used . Increase the cre dibility of your evaluatio n fin di ngs . If you do noteng agest akehold er s, yo ur evaluationrun s therisk of mis si ngimportant ele me nt s of thepro gram. In thatcas e, evaluationfi nd in gs mightbe ignored , crit ici ze d, or resi sted be cau se yo urevaluati on did no t co ns id er stakeholder concern s or pr ior it YOURSTAKEHOLDE : layout 1 3/23/07 3:20 PM Page 14 REFERENCESAl li so n, M.

8 ,Kaye,J. (1997).Str ateg ic pla nn in g for non pr of itorg an iza tion s: A pra ct ica l gui de and wo rkb ook. NewYor k: JohnWile y& Son r, J., Kaufman,N., & Klitz ne r, M.(1984).Foursteps to bet terobj ec ti ve s. Madis on, WI: The Wis co ns in sease Co nt ro l andPre ve nti on . (1999).Fr am ewo rk fo rprog ram eva lua ti on in publi c he alth. MMWRRec ommend ati on s an dReports,48(RR-11). Re tr ie ved[O ct ober 20 2004],fro ov/mmwr/ pr ev ie w/ mmwrht sease Co nt ro l andPre ve nti on . (2002).Phys ical act iv it yevaluati on ha ndbook. Re tr ie vedOct ober 20,2004,fro ov/ncc dp hp/ dn pa/ physi cal/handbook/ inde sease Co nt ro l andPre ve nti on.

9 ( ).Pr ogra m operat io ns:Gui deli nes for ST D prev enti on. Re tr ie vedOctober 17,2004,fro ov/std/ pr ogr am/CentersforDi sease Co nt ro l andPre ve nti on , National Ce nt er fo rChron ic Di sease Prevent ion an d He althPr om oti on, Divisi on ofAdoles cen t andSch oolHealt h. (2004).Eva lua tio n st eps publis hedmanuscri int Co mmit tee on St andar ds for Ed ucationalEvaluation. (1994).Th eprog ram eva lua ti on sta nd ar ds(2n d ed .). ThousandOaks, CA : nald,G., St arr , G., Schooley , M., Yee,S. L., Kli mo wski , K., &Turner, K. (2001,Nov embe r).In tro ducti on to pr og ra m ev alua tio n forcomp rehen siv e toba cc o con trol progr am s.

10 Atlanta: Ce nter s for Dise aseContr ol andPreventi on . Retrie ve d Oc to ber17,2004,fr ov/tobacco/evaluati on _manual/Evaluation .pd fMi nkler,M.,Wallers tein,N. (Eds.). (2003).Com munity-b ase dpart ic ipator y rese arch fo r hea lth. SanFr ancisc o: ssi , P. H.,Freeman, H. E., & Lip se y, (1999).Ev alua tio n:A syst ema tic appr oac h (6th ed .). Thous andOaks,CA : : layout 1 3/23/07 3:21 PM Page 3130 Engage YOURSTAKEHOLDE RS1 PRACTICALUSEOFPROGRAMEVALUATIONAMONGSTDP ROGRAMST able4:StakeholderInformation(continued)P ARTICIPANTSTAKEHOLDERS(specifynamesofind ividualsandtheirorganizations)INTERESTSI NVOLVEMENTINTHEEVALUATIONPARTNERSTAKEHOL DERS(specifynamesofindividualsandtheiror ganizations) : layout 1 3/23/07 3:21 PM Page 30 Stakehol der s canmakemanyimpo rtant contri but ions to theevaluation pr ocess, incl uding: Pr ovi di ng a real ity ch eckon theap pro pr iat en es s andfeas ibi li ty ofyo ur evaluation questio ns.