GOODYEAR ENGINEERED PRODUCTS COMMUNICATIONS …

1 GOODYEAR ENGINEERED PRODUCTSCOMMUNICATIONS GUIDEFOR BUSINESS PARTNERS IN EUROPE,MIDDLE EAST & AFRICA REGIONJ anuary 2009 ENGINEERED PRODUCTS ENGINEERED PRODUCTSCOMMUNICATIONS GUIDE2 INTRODUCTIONPLEASE NOTE: All uses of the Veyance name and logo must be reviewed and approved by the company. The Veyance Technologies, Inc. name and logo are for Veyance corporate purposes only. The Veyance name and/or logo should not be used by business partners for any purpose in the marketplace without explicit company approval. If you believe you have a unique instance that requires the Veyance orGoodyear ENGINEERED PRODUCTS name and/or logo, please contact:Veyance Technologies Europe, additional information, please see page 16 of this PRODUCTSCOMMUNICATIONS GUIDE3 INTRODUCTIONW elcome to the Veyance Technologies, Inc. COMMUNICATIONS guide for Business the sale of GOODYEAR s ENGINEERED PRODUCTS Division to The Carlyle Group in the summer of 2007 and the subsequent creation of Veyance Technologies, Inc.

2 , this guide has been developed to clearly outline the requirements of the Trademark Agreement between Veyance Technologies, Inc. and The GOODYEAR Tire & Rubber Company and your responsibility as a sub licensee of GOODYEAR trademarks. This guide is to be used in an effort to assure uniform brand identity and improve our COMMUNICATIONS and messaging with you and our mutual Brand Uniformity is the past, our customers have known our company only as GOODYEAR ENGINEERED PRODUCTS . Today we have to clearly define the lineage of both GOODYEAR ENGINEERED PRODUCTS and Veyance Technologies, Inc. It is up to us to lead this customer messaging and brand uniformity as it is vital to our joint success. Veyance Technologies, Inc. is our company s legal name. The business of our company today is to manufacture and sell PRODUCTS and services that are branded GOODYEAR ENGINEERED PRODUCTS . The brand we are to promote in the marketplace is GOODYEAR ENGINEERED pages contained here provide the rules of the road for uniformly delivering this message.

3 This book does not contain the actual route we must take. It is up to you to determine how best to serve your Customers. Even though each may take different routes we must all follow the same Will Benefit from these communication Guidelines?The target audience for this guide is you, the GOODYEAR ENGINEERED PRODUCTS Distributor or Business Partner and, ultimately, your customers who purchase GOODYEAR ENGINEERED to Direct guidelines are part of a continuing program to help clarify and unify the customer messaging efforts of Veyance Technologies, Inc. as it pertains to GOODYEAR ENGINEERED PRODUCTS . Although we show as many examples as possible, correct usage is ultimately the user s responsibility. If you have any questions about anything in this guidebook or need assistance, please contact:Thank you for your assistance in helping us maintain a strong, consistent branding presence in the Technologies Europe, PRODUCTSCOMMUNICATIONS GUIDE4 TABLE OF CONTENTSTABLE OF CONTENTS The Trademarks Introduction.

4 2 Licensed and Assigned Trademarks and disclaimers ..5 GOODYEAR ENGINEERED PRODUCTS Brand Identity Approved Colors ..7 Approved Typography ..8 Approved Logos ..9 Logo Size and Proportions ..10 Incorrect Logo Usage ..11 Usage of the Winged Foot Symbol ..15 Veyance Technologies, Inc. Brand Identity Veyance Logo Restrictions ..16 Approved Colors ..17 Veyance Logo ..18 Advertising Advertisement (full page) ..19 Apparel Guidelines Apparel ..21 Point of Purchase Posters ..22 Advertisement (two-page spread) ..20 ENGINEERED PRODUCTSCOMMUNICATIONS GUIDE5 TRADEMARKS AND DISCLAIMERSThe Trademark Agreement between Veyance Technologies, Inc. and The GOODYEAR Tire & Rubber Company clearly states that it is the Distributor s responsibility as a sub licensee of GOODYEAR trademarks to add disclaimers to all COMMUNICATIONS that mention any or all of the 21 trademarks owned by the The GOODYEAR Tire & Rubber Trademark Agreement divides all the trademarks GOODYEAR ENGINEERED PRODUCTS has been using into two categories:LICENSED meaning that The GOODYEAR Tire & Rubber Co.

5 Retains rights and own meaning that all rights of ownership are transferred to and owned by Veyance Technologies, trademarks require disclaimers stating that The GOODYEAR Tire & Rubber Company owns particular trademarks. The licensed trademarks that require the use of disclaimers are as follows:All other trademarks, such and Plylon Plus, Gorilla and Falcon, are assigned to Veyance Technologies, Inc. Distributor Disclaimer Selection and UsageThe disclaimer protects your company and ours. Using the disclaimer is a requirement of The GOODYEAR Tire & Rubber Company and one that will be actively monitored and enforced. The disclaimer does not need to be prominent, just readable. So we ask distributors to use this disclaimer on all external for disclaimer usage: Ads (at the bottom) Single page spec sheets and price sheets (at the bottom) Multiple page brochures and spec sheets (back page at the bottom or last page of the GOODYEAR EP section) Catalogs (back page at the bottom or last page of the GOODYEAR EP section) Line cards (at the bottom) Billboards (at the bottom) Website (at the bottom of the main page where GOODYEAR ENGINEERED PRODUCTS first appear) Tradeshow panels (at the bottom) Banners and posters (at the bottom)CompassConquestContenderEagle, Eagle PdExplorerFlexsteelFlextenGatorbackGemin iGoodyearGY MetricHi-MilerHorizonMarathonOmegaSuper Hi-MilerThorUltra-GripWingfootXtra-GripY ukonENGINEERED PRODUCTSCOMMUNICATIONS GUIDE6 TRADEMARKS AND DISCLAIMERST here are three variations on our disclaimer.

6 The product content of your COMMUNICATIONS will determine which you should none of the PRODUCTS on the Licensed Trademarks list above are mentioned in copy or visually referenced, use Disclaimer 1. If only one product from the list is named in copy or shown visually, use Disclaimer 2. When multiple PRODUCTS are used from the list, use Disclaimer 3. NOTE: The product mentioned in Disclaimers 2 and 3 are for example only. You will need to replace them accordingly based on the Licensed trademarks list with the PRODUCTS that actually appear in your Disclaimer For all COMMUNICATIONS referring to GOODYEAR ENGINEERED ProductsThe GOODYEAR (and Winged Foot Design) trademark is used by Veyance Technologies, Inc. under license from The GOODYEAR Tire & Rubber Company. GOODYEAR ENGINEERED PRODUCTS are manufactured and sourced exclusively by Veyance Technologies, Inc. or its affiliates. 2008 Veyance Technologies, Inc. All Rights product Disclaimer For COMMUNICATIONS referring to GOODYEAR EP and one licensed product from the list aboveThe GOODYEAR (and Winged Foot Design) trademark is used by Veyance Technologies, Inc.

7 Under license from The GOODYEAR Tire & Rubber Company. GOODYEAR ENGINEERED PRODUCTS are manufactured and sourced exclusively by Veyance Technologies, Inc. or its affiliates. The Eagle Pd trademark is licensed to Veyance Technologies, Inc. by The GOODYEAR Tire & Rubber Company. 2008 Veyance Technologies, Inc. All Rights product Disclaimer - For COMMUNICATIONS referring to GOODYEAR EP and two or more licensed PRODUCTS from the list aboveThe GOODYEAR (and Winged Foot Design) trademark is used by Veyance Technologies, Inc. under license from The GOODYEAR Tire & Rubber Company. GOODYEAR ENGINEERED PRODUCTS are manufactured and sourced exclusively by Veyance Technologies, Inc. or its affiliates. The following trademarks are licensed to Veyance Technologies, Inc. by The GOODYEAR Tire & Rubber Company, including Flexten, Gatorback, Hi-Miler and Super Hi-Miler. 2008 Veyance Technologies, Inc. All Rights questions please contact: (see page 2 for contact information).

8 ENGINEERED PRODUCTSCOMMUNICATIONS GUIDE7 APPROVED COLORSG oodyear BluePantone 2804-color build is: C 100% M 72% Y 0% K 18% GOODYEAR YellowPantone 1094-color build is: C 0% M 10% Y 100% K 0% GOODYEAR BlackSolid Black4-color build is: C 0% M 0% Y 0% K 100% ENGINEERED PRODUCTSCOMMUNICATIONS GUIDE8 TYPOGRAPHYW eiss and Trade Gothic are the two approved fonts for usage in GOODYEAR ENGINEERED PRODUCTS TYPOGRAPHYWe i s sTr ade Go thicabcdefghijklmnopqrstuvwxyzWeiss Regular - lowercaseABCDEFGHIJKLMNOPQRSTUVWXYZW eiss Regular - capsabcdefghijklmnopqrstuvwxyzWeiss Bold - lowercaseABCDEFGHIJKLMNOPQRSTUVWXYZW eiss Bold - capsabcdefghijklmnopqrstuvwxyzWeiss Italic - lowercaseABCDEFGHIJKLMNOPQRSTUVWXYZW eiss Italic - capsabcdefghijklmnopqrstuvwxyzTrade Gothic Regular - lowercaseABCDEFGHIjk LMNOPq RSTUVWx YzTrade Gothic Regular - capsabcdefghijklmnopqrstuvwxyzTrade Gothic Bold - lowercaseABCDEFGHIJKLMNOPQRSTUVWXYZT rade Gothic Bold - capsabcdefghijklmnopqrstuvwxyzTrade Gothic Oblique - lowercaseABCDEFGHIJKLMNOPQRSTUVWXYZT rade Gothic Oblique - capsENGINEERED PRODUCTSCOMMUNICATIONS GUIDE9 APPROVED LOGOSHere are the approved versions of, and guidelines for.

9 The GOODYEAR and GOODYEAR ENGINEERED PRODUCTS logos. Use the dimensional logo whenever possible. Do not change or alter logo elements in any way, including the Winged Foot symbol, typeface, letter spacing and tagline. These logos must be used when promoting anything manufactured by GOODYEAR ENGINEERED PRODUCTS ( , labeling, packaging and marketing materials) or communicating anything associated with GOODYEAR ENGINEERED PRODUCTS . However, on the manufactured PRODUCTS themselves, the GOODYEAR logos may be used without the GOODYEAR product modifier ( , omit ENGINEERED PRODUCTS ).PMS 109 Yellow LOGO USAGEOnly for use in 1- or 2- color applications where the logo will appear on a dark background. DO NOT use the Yellow logo exactly as you see it here, with the dark background around it; this image is for demonstration purposes only. BLACK AND WHITE LOGO USAGEOnly for use in 1-color applications. Either Black or reversed out on a dark background.

10 *When using the GOODYEAR ENGINEERED PRODUCTS logo, please reference permitted use from the Trademark License dimensional logo should only be used on white or one-colored backgrounds. NON-DIMENSIONAL LOGO4-color (CMYk ) or 3-color (PMS 280-Blue, PMS 109-Yellow, Black)DIMENSIONAL LOGO4-color (CMYk ) only*PMS 280-Blue (outlines)PMS 109-YellowSolid Black* ENGINEERED PRODUCTSCOMMUNICATIONS GUIDE10 LOGO SIZE AND PROPORTIONSA lways maintain clear space around the NOT change the proportions of the Winged Foot to the letterforms or the spacing of the letterforms maintain the size and proportion of the ENGINEERED PRODUCTS name in relation to the GOODYEAR logo. When promoting any GOODYEAR ENGINEERED product , this logo must be logo widthThe minimum size when using the dimensional logo is 2". If a smaller logo is required, use the flat color version, NOT the of the non-dimensional logo with a flat blue border in place of the dimensional logo is also acceptable.