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MARKETING CONCEPTS IN PRACTISE - Theseus

5.3.4 From design into practise 36 5.3.5 Marketing procedures 36 5.3.6 Online store 36 5.3.7 Competitive advantages of the new concept 37 5.4 The concept change in Company X 38 6 CONCLUSION AND RECOMMENDATIONS 39 6.1 Conclusion 39 6.2 Reliability and validity 40 6.3 Suggestions for future research 40 7 SUMMARY 41 REFERENCES 42

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