Transcription of Theme Park Design and the Art of Themed Entertainment
1 Book Preview i Foreword .. vii Introduction .. x Using This Book .. xii Medium .. 1 Themed Entertainment .. 2 Reasons to Theme .. 5 Theme 6 Theme park Product .. 7 History of Theme Parks .. 9 Pleasure Gardens .. 9 World s Fairs .. 9 Trolley Parks .. 10 Kiddie 10 Amusement Parks .. 10 The First Theme Parks .. 10 14 14 Business .. 15 The Business Model .. 15 Markets .. 15 Revenue Streams .. 15 Revenue Strategies .. 17 Investment .. 18 Operations .. 19 Marketing .. 19 Brand .. 19 Synergy .. 21 Competition .. 21 Show 21 Process .. 23 Design Companies .. 23 Partner Studios .. 23 Independent Studios .. 24 Design 24 Design Professions .. 26 Design Process .. 26 Blue Sky.
2 29 Concept Design .. 31 Feasibility .. 37 Schematic Design .. 41 Design Development .. 42 Build .. 42 43 Sustainment .. 44 Theme .. 47 Manifestation 47 Themes .. 50 Theme Archetypes .. 50 Selecting Themes .. 55 Intellectual Property .. 59 Dramatic Theme .. 64 Theming .. 66 Theming Styles .. 67 Thematic Design .. 70 Cues .. 71 Art Style .. 72 Theme Scale .. 75 park Theme .. 75 Land Theme .. 79 Attraction 81 Story .. 83 Guest as Character .. 83 Story Apathy .. 84 Diegesis .. 84 Immersive Design .. 86 Semi-Diegesis .. 87 Dual-Diegesis .. 87 Media-in-Media .. 87 Content .. 87 Aspirational Design .. 88 ii Popular Design .. 89 Medium Design .. 90 Mental Real Estate .. 91 Story Techniques.
3 92 Story Scale .. 94 park Story .. 94 Land Story .. 96 Attraction Story .. 98 Degrees of Story .. 100 Story Elements .. 100 IP Stories .. 115 Continuity .. 118 118 Story Documents .. 119 Show Script .. 119 Show Guide .. 125 126 Graphics .. 139 Translations .. 139 Languages .. 140 Comedy .. 140 Pedagogy .. 143 Design .. 149 Theme park Formula .. 149 Scale Boundaries .. 149 Design Styles .. 149 Traditional Style Design .. 150 Presentational Style Design .. 152 Postmodern Style Design .. 154 Themed Amusement park Style Design .. 155 New Traditional Style Design .. 156 Design Techniques .. 159 Experiential Design Techniques .. 159 The Five Senses .. 159 Opposition .. 164 Pacing .. 165 Rationing.
4 166 Controlled Choice .. 166 Toyness .. 166 Managing Expectation .. 167 Payoff .. 167 The Wow .. 167 Repeatability .. 168 Spatial Design Techniques .. 168 Stratification .. 168 Forced Perspective .. 170 Trompe L Oeil .. 173 Space Management .. 173 174 Multilevelling .. 174 Multiperspection .. 175 Interweaving .. 175 Off-Center Gates .. 176 Story Design Techniques .. 176 Media Apathy .. 176 Communicative Inefficiency .. 176 Cumulative Immersion .. 177 Suggestion .. 177 Wider-Site Depiction .. 178 Wider-Time Depiction .. 178 Visual Design Techniques .. 179 Detailing .. 179 Directed Viewing .. 184 Cocktail Party .. 185 Visual Conflict .. 185 Kinetics .. 185 Theme 186 Themed Design Techniques.
5 187 Intrusions .. 187 Context .. 189 Stylistic Consistency .. 189 Stylistic Separation .. 189 Conceits .. 190 Collage .. 190 Weighting .. 190 Neutrality .. 191 Viewing Window .. 191 Implied Theming .. 192 Post-Theming .. 192 Project Design Techniques .. 193 iii Organicity .. 193 Longevity .. 193 Maintainability .. 194 Splitting the Check .. 195 Double Duty .. 196 Putting Money on the Walls .. 196 Illusionary Completion .. 197 Acquisition .. 197 Redundancy .. 198 Reuse .. 198 Kit-of-Parts .. 199 Design Disciplines .. 199 199 Lighting .. 202 Materials .. 204 Graphics .. 205 Music .. 211 Media .. 213 Props .. 213 Special 214 Illusioneering .. 215 Interactivity .. 227 Theme park Design .
6 232 Theme park 232 Excursion 232 Studio Parks .. 232 Animal/Marine Parks .. 234 Discovery Parks .. 235 History 235 Kiddie Parks .. 236 Boutique Parks .. 236 Opening a Theme park .. 236 Site Selection .. 236 Masterplanning .. 237 Size Versus Quality .. 238 238 Audience Mix .. 239 Audiences .. 239 Localization .. 242 Attraction Mix .. 247 Attraction Grading .. 248 Differential .. 249 Climate .. 249 Demographics .. 249 Theme park Layout .. 249 Requirements .. 250 Theme park Layout Archetypes .. 256 Theme park Layout Elements .. 259 Situating Lands .. 262 Berm .. 262 park Capacity .. 264 People Eaters .. 265 Infrastructure .. 265 Backstage .. 265 park Entrance .. 266 Single Entrance.
7 266 Arrival Sequence .. 266 Pre-Arrival .. 266 Resort Entrance .. 267 Parking Lot .. 267 Entrance .. 268 Lobby .. 270 park Map Design .. 271 Guide Maps .. 271 Directory Maps .. 273 Electronic Maps .. 273 Souvenir Maps .. 273 Land and Subland Maps .. 273 Tickets .. 273 park Announcements .. 274 park Opening .. 274 park Closing .. 274 Telemetry .. 275 Promotions .. 276 Marketing Campaigns .. 276 Special Events .. 277 Ticketed Events .. 277 Employees .. 277 Performative Labor .. 278 Casting .. 279 iv Training .. 279 Costume .. 280 Customer Service .. 283 Behind the Scenes .. 285 Resort Design .. 285 Second Gates .. 285 Resort Layout .. 287 287 Hotels .. 287 Retail Entertainment Centers.
8 290 Water Parks .. 291 Other Attractions .. 291 Land Design .. 294 Land Layout .. 294 Long Shot, Medium Shot, and Close-Up .. 294 Storyboarding Lands .. 295 Sublands .. 295 Minilands .. 295 Land Layout Archetypes .. 295 Walkways .. 297 Pinch Points .. 299 Decision Points .. 299 Transition Zones .. 299 The Fade .. 300 The 301 Land Entrances .. 301 Land Types .. 302 Entrance Lands .. 302 The Hub .. 307 Kiddie 309 Indoor Lands .. 309 Area Development .. 311 Land Grading .. 311 Water Bodies .. 312 Horticulture .. 312 Placemaking .. 316 Character Plaster .. 318 Character Paint .. 318 Rockwork .. 318 Hardscape .. 320 Area Lighting .. 322 Area Music .. 323 Land Kinetics .. 327 Static Vehicles.
9 328 Architecture .. 328 Silhouette and Detail .. 329 Form .. 329 Scale .. 331 332 Duplicating Architecture .. 337 Correlation .. 337 Icons .. 338 Land Content .. 343 Attractions .. 343 Multipurpose Facilities .. 343 Units .. 343 Shops .. 348 Restaurants .. 354 Carts .. 358 Restrooms .. 359 Backstage Access .. 359 Inbetweens .. 359 Characters .. 363 Shows .. 370 Attraction Design .. 390 The Term Attraction .. 390 Adding Attractions .. 390 Closing 391 Reimagining Attractions .. 392 Retheming Attractions .. 392 Lifting Attractions .. 392 Refurbishing 394 Plussing .. 395 Rerideability .. 396 Updateability .. 398 Composite Attractions .. 398 Off-the-Shelf Attractions .. 399 Sponsorship.
10 400 Ride Type and Ride System .. 402 Ride Types .. 402 v Dark Rides .. 402 Animal Attractions .. 403 Atmosphere Attractions .. 406 Backstage Attractions .. 407 Competition Attractions .. 407 Excursion 408 Flagship Attractions .. 408 Kiddie Attractions .. 408 Production Attractions .. 409 Scare Attractions .. 410 Spiel Attractions .. 410 Thrill Rides .. 412 Transportation Attractions .. 413 Upcharge Attractions .. 415 Water 415 Attraction Archetypes .. 416 Ride System .. 418 Real World Transportations .. 419 Tracked Ride Systems .. 421 Busbar Rides .. 421 Car Rides .. 421 EMV Rides .. 421 Human-Powered Rides .. 421 Omnimovers .. 421 Shooters .. 422 Suspended Rides .. 424 Tracked Robot Arms.
