Customer Relationship Management

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International Journal of Business and Social Science Vol. 2 No. 10; June 2011 166 Customer Relationship Management and Its Relationship to the Marketing performance Dr. Hisham Sayed Soliman Lecturer Department of Business Management Faculty of Commerce Cairo University Abstract Purpose: This paper aims at exploring the theoretical foundations of Customer Relationship Management and its Relationship to the marketing performance from the several perspectives. Design/ methodology/approach : CRM was derived from systematic comparative analysis of the relevant Relationship marketing literature , there are additional elements that relating to the important of focus on main customers , the organizational efficiency and Customer knowledge Management

2.2 The Relationship between CRM and marketing performance: Discussion of customer relationship management and its relationship to the marketing performance has been the focus of a number of studies as appears in the following table (2): Table (2): summarizing the most important studies related to the relationship between CRM and marketing

  Performance, Management, Between, Relationship, Relationship between, Relationship management