Transcription of Customer Relationship Management
{{id}} {{{paragraph}}}
Example: bankruptcy
Customer Relationship Management
International Journal of Business and Social Science Vol. 2 No. 10; June 2011 166 Customer Relationship Management and Its Relationship to the Marketing performance Dr. Hisham Sayed Soliman Lecturer Department of Business Management Faculty of Commerce Cairo University Abstract Purpose: This paper aims at exploring the theoretical foundations of Customer Relationship Management and its Relationship to the marketing performance from the several perspectives. Design/ methodology/approach : CRM was derived from systematic comparative analysis of the relevant Relationship marketing literature , there are additional elements that relating to the important of focus on main customers , the organizational efficiency and Customer knowledge Management
2.2 The Relationship between CRM and marketing performance: Discussion of customer relationship management and its relationship to the marketing performance has been the focus of a number of studies as appears in the following table (2): Table (2): summarizing the most important studies related to the relationship between CRM and marketing
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document:
Related search queries
Relationship between, Performance, Management, Organizational performance, Culture, Organizational, Relationship, Between, Organizational culture, Relationship between Organizational Culture, Between management, The Impact of Organizational Culture, Relationship Management, Performance management Performance management