Transcription of 154-2008: Understanding Your Customer: …
{{id}} {{{paragraph}}}
Example: bankruptcy
154-2008: Understanding Your Customer: …
1 Paper 154- 2008 Understanding your customer : segmentation Techniques for Gaining customer Insight and Predicting Risk in the Telecom Industry Glendon Cross, AT&T Corporation Wayne Thompson, SAS Institute, Inc. ABSTRACT The explosion of customer data in the last twenty years has increased the need for data mining aimed at customer relationship management (CRM) and Understanding the customer . It is well known that the telecom sector consists of customers with a wide array of customer behaviors. These customers pose different risks, making it imperative to implement different treatment strategies to maximize shareholder profit and improve revenue generation. segmentation is the process of developing meaningful customer groups that are similar based on individual account characteristics and behaviors. The goal of segmentation is to know your customer better and to apply that knowledge to increase profitability, reduce operational cost, and enhance customer service.
1 Paper 154-2008 Understanding Your Customer: Segmentation Techniques for Gaining Customer Insight and Predicting Risk in the Telecom Industry
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document:
Related search queries
Segmentation, Customer, Customer Segmentation with R, Customer Segmentation) Introduction, Profiling bank customers behaviour, Data Analytics: A Marketing Segmentation Case, Customer segmentation, Market Segmentation Using Kmeans, Market Segmentation Using K-Means, 447-2013 Multivariate Statistical Analysis, Segmentation and Classification, CUSTOMER DATA CLUSTERING USING D, Segmentation models and applications with R