Transcription of A Study on Customer Preference and Satisfaction ...
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A Study on Customer Preference and Satisfaction ...
Global Journal of Management and Business Research Volume 12 Issue 21 Version Year 2012. Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA). Online ISSN: 2249-4588 & Print ISSN: 0975-5853. A Study on Customer Preference and Satisfaction towards Restaurant in Dehradun City By Neha Joshi Abstract - India is in the midst of the restaurant revolution. The revenues hotel and restaurant industry in increase of nearly 22 %..The eating habits of people are changing; the style of cooking and the ingredients used increased the popularity of Indian food all Indian food had experienced a tremendous change, people started following cooking style and adopted eating habit according to their religion. At present Indian food is recognized all over the quality is an attitude or global judgment about the superiority of a service, industries must achieve a quality service the exceed Customer , expectation.
superiority of a service, industries must achieve a quality service the exceed customer, expectation .service quality determine an organization success or failure, the satisfaction is a function of consumer, experience and reaction to provide behavior during the service encounter.
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