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AN IMPROVED CLUSTERING ALGORITHM FOR …
AN IMPROVED CLUSTERING ALGORITHM FOR customer segmentation PRABHA DHANDAYUDAM Department of Computer Science and Engineering, Sri Krishna College of Engineering and Technology, Coimbatore, Tamilnadu, India Dr. ILANGO KRISHNAMURTHI Department of Computer Science and Engineering, Sri Krishna College of Engineering and Technology, Coimbatore, Tamilnadu, India Abstract customer segmentation is the process of grouping the customers based on their purchase habit. Data mining is useful in finding knowledge from huge amounts of data. The CLUSTERING techniques in data mining can be used for the customer segmentation process so that it clusters the customers in such a way that the customers in one group behave similar when compared to the customers in the other group based on their transaction details.
AN IMPROVED CLUSTERING ALGORITHM FOR CUSTOMER ... For the customer segmentation, the attributes R, ... we propose an improved clustering algorithm for customer ...
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Segmentation, Customer, Customer Segmentation with R, Customer Segmentation) Introduction, Profiling bank customers behaviour, Data Analytics: A Marketing Segmentation Case, Customer segmentation, Market Segmentation Using Kmeans, Market Segmentation Using K-Means, 447-2013 Multivariate Statistical Analysis, Segmentation and Classification, CUSTOMER DATA CLUSTERING USING D, Segmentation models and applications with R