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ISSN(Online):2320-9801 ISSN(Print): 2320- 9798 International Journal of Innovative Research in Computer and Communication Engineering (An ISO 3297: 2007 Certified Organization) Vol. 2, Special Issue 3, July 2014 Copyright to IJIRCCE 130 Employing Descriptive Methods for Customer segmentation , , Dept of IT, Info Institute of Engineering, Coimbatore, India 2 Professor &Dean, Dept of CSE, SNS College of Technology, Coimbatore, India ABSTRACT: Customer segmentation is the process of finding homogenous sub-groups within a heterogeneous aggregate market. This approach is used in direct marketing to target and focus on increasingly well-defined and profitable market segments. The process of segmentation begins with observing Customer actions and continues with learning about the demographic and psychographic characteristics of these customers.
Employing Descriptive Methods for Customer ... Customer segmentation is the process of finding homogenous ... customer actions and continues with learning ...
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