Transcription of From Strategy to Business Models and to Tactics
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From Strategy to Business Models and to Tactics
Copyright 2009 by Ramon Casadesus-Masanell and Joan Enric Ricart Working papers are in draft form. This working paper is distributed for purposes of comment and discussion only. It may not be reproduced without permission of the copyright holder. Copies of working papers are available from the author. From Strategy to Business Models and to Tactics Ramon Casadesus-Masanell Joan Enric Ricart Working Paper 10-036 From Strategy to Business Models and to Tactics * Ramon Casadesus-Masanell Joan Enric Ricart November 2009 Abstract The notion of Business model has been used by Strategy scholars to refer to the logic of the firm, the way it operates and how it creates value for its stakeholders. On the surface, this notion appears to be similar to that of Strategy . We present a conceptual framework to separate and relate Business model and Strategy . Business model, we argue, is a reflection of the firm s realized Strategy .
few, are profoundly changing the competitive game. Scholars and practitioners agree that the ... 2008 “Global CEO Study,” for example, show that top management in a broad range of industries are actively seeking guidance on how to innovate in their business models to improve their ability to ... procurement contracts, location of facilities ...
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