Transcription of Persuasion: Empirical Evidence - Stanford University
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persuasion : Empirical EvidenceStefano DellaVigna1UC Berkeley and NBERM atthew GentzkowUniversity of Chicago and NBERP repared for theAnnual Review of Economics, Volume 4, 20101We are grateful to Kyle Bagwell, Emir Kamenica, Alan Gerber, Don Green, Greg Huber, EthanKaplan, Brian Knight, Jeffry Kubik, Ulrike Malmendier, Jonathan Meer, Jeff Milyo, Don Moore,Marcus Prior, Riccardo Puglisi, Josh Schwarztein, Devin Shanthikumar, Jesse Shapiro, AndreiShleifer, Joel Sobel, Gary Tellis, and Siew Hong Teoh for helpful comments and suggestions. FelicityBloom provided outstanding research assistance. This research was funded in part by the Initiativeon Global Markets, the George J. Stigler Center for the Study of the Economy and the State, andthe Neubauer Family Foundation, all at the University of Chicago Booth School of Introduction32 How Effective Is persuasion ?
persuasion is e ective, what models best explain receivers’ reactions, and so on. The estimates of the e ectiveness of persuasion, however, are hard to compare. The
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