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Statistics and Data Analysis
Paper 257-25A Methodology for customer segmentation Using Existing Product Category Schemesand The SAS SystemChristopher S. Andrews, DiaLogos, Inc., Boston, MAAbstract:Nearly every retailer (or e-tailer) has a methodology forcategorizing the products that they sell. However, most ofthem do not have a clearly defined system (or any systemfor that matter) for categorizing their customers by thetypes of products they buy. This is unfortunate since, inthe rapidly evolving world of customer relationshipmanagement, this level of customer understanding iscritical. This paper will develop a methodology forturning product categorization on its ear (so to speak) andinto a customer segmentation scheme that is not onlystraightforward in its production, but also simple in addition to the development of customer segments, thispaper will also present methods for evaluating theperformance of segments from a financial targeting is a natural consequence of this, aswell as similar evaluation techniques that wi
Paper 257-25 A Methodology for Customer Segmentation Using Existing Product Category Schemes and The SAS® System Christopher …
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