Transcription of The business case for purpose - EY
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A HARVARD BUS I N E S S R E V I E W A N A LY TI C SERVICES REPO RT. THE business case . FOR purpose . Copyright 2015 Harvard business School Publishing. sponsored by SPONSOR PERSPECTIVE. Around the world, the business This did not surprise us. At EY, when we began our environment is in a permanent purpose -led transformation to build a better working state of disruption. Today world, we experienced firsthand the same benefits and more than ever, companies are barriers explored here. And we have seen these as well searching for a new genetic code when supporting our clients' transformation journeys.
THE BUSINESS CASE FOR PURPOSE 3 • Companies with a strong sense of purpose are able to transform and innovate better. Those executives who treat purpose as a core driver of strategy and decision-making reported greater
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