Transcription of The mobile apps industry: A case study - AABRI
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The mobile apps industry: A case study - AABRI
Journal of Business Cases and Applications The mobile apps industry , page 1 The mobile apps industry : a case study Thomas L. Rakestraw Youngstown State University Rangamohan V. Eunni Youngstown State University Rammohan R. Kasuganti Youngstown State University ABSTRACT From its origins with the advent of Apple s iPhone in 2007, to an industry that could potentially be worth as much as $100 billion by 2015, the mobile apps industry has experienced nearly unprecedented growth. The unique aspects of the industry are discussed in terms of how they have encouraged the widespread popularity of smartphones and other mobile devices and have transformed electronic gaming, internet retailing, and social networking. As major competitors in this arena, Apple and Google have endeavored to distinguish themselves in terms of their relationships with app developers, numbers and uniqueness of apps available, as well as the marketplaces in which the apps are sold.
Journal of Business Cases and Applications The mobile apps industry, page 2 EVOLUTION OF THE INDUSTRY Since the advent of the iPhone in early 2007, users could experience the functionality of
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