Transcription of The Relation Between Perception and Behavior, or How to ...
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Journal of Personality and Social PsychologyIW8, Vol. 74, No. 4, 865-877 Copyright 1998 by the American Psychological Association, Relation Between Perception and Behavior, or How to Win a Game of Trivial PursuitAp Dijksterhuis and Ad van KnippenbergUniversity of NijmegenThe authors tested and confirmed the hypothesis that priming a stereotype or trait leads to complexovert behavior in line with this activated stereotype or trait. Specifically, 4 experiments establishedthat priming the stereotype of professors or the trait intelligent enhanced participants' performanceon a scale measuring general knowledge.
The relation between perception and behavior in, for instance, the studies by Eidelberg (1929) was assumed to be very direct. The mental representation that is activated refers directly to behavior (cf. the "common coding hypothesis' * formulated by Prinz). For more complex behaviors,
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