Using Interpretive Qualitative Case Studies for ...

International Journal of Doctoral Studies Volume 10, 2015. Cite as: Ponelis, S. R. (2015). Using Interpretive Qualitative case Studies for exploratory research in doctoral Studies : A. case of Information Systems research in small and medium enterprises. International Journal of Doctoral Studies , 10, 535-550. Retrieved from Using Interpretive Qualitative case Studies for Exploratory Research in Doctoral Studies : A case of Information Systems Research in Small and Medium Enterprises Shana R. Ponelis University of Wisconsin-Milwaukee, Milwaukee, WI, USA. Abstract The use of the case study method has gained mainstream acceptance in both entrepreneurship and information systems research to develop conceptual and theoretical models that are novel, yet grounded in the literature. In spite of many texts on the case study method and the growing ac- ceptance and use of thereof, there are relatively few examples that discuss how to apply the case study method.

using case studies supports the relevance of my research since case studies are considered more persuasive to SME owner/managers than theoretical discussions (Levy & Powell, 2005). Studies without a qualitative component cannot be used as a basis to recommend actions to own-

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