Example: bankruptcy
Ansoff matrix - docshare01.docshare.tips

Ansoff matrix - docshare01.docshare.tips

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Ansoff matrix is also used in marketing audits (Li et al, 1999). The Ansoff matrix entails four possible product/market combinations: Market penetration, product development, market development and diversification (Ansoff 1957, 1989). The four strategies entailed in the matrix are elaborated below.

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