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Marketing Mix for E-commerce - ed

2016, VOL. 11, NO. 14, 6744-6759 Marketing Mix for E-commerce Elena V. Pogorelovaa, Irina V. Yakhneevaa, Anna N. Agafonovaa and Alla O. Prokubovskayab aSamara State University of Economics, Samara, RUSSIA; bRussian state vocational pedagogical University, Ekaterinburg, RUSSIA OPEN ACCESS ABSTRACT

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