Transcription of CUSTOMER SEGMENTATION IN CUSTOMER …
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CUSTOMER SEGMENTATION IN CUSTOMER …
CUSTOMER SEGMENTATION IN CUSTOMER relationship management BASED ON DATA MINING Yun Chen, Guozheng Zhang, Dengfeng Hu, Shanshan Wang School of Public Economy Administration of Shanghai University of finance & economics, Shanghai, 200433, China. E_mail:s[uozhengzhang(a), Abstract: CUSTOMER relationship management (CRM) is the new management principle that adapts the business enterprise strategy shift from product-centric to CUSTOMER -centric. CUSTOMER SEGMENTATION is one of the core ftinctions of CUSTOMER relationship management (CRM).]
Customer Segmentation in Customer Relationship Management Based on Data Mining 291 need use sample learning method constructing the mapping relationship [11].
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