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Digital Maturity Model - tmforum.org
Why go Digital ?So, what are the business and financial objectives that Digital transformation can help you achieve? We have identified three: operational excellence, extended customer lifetime value, and new Endorsed by Digital Maturity ModelIncrease flexibility and agility todeploy enterprise-wide or globaldigital businesses. By automatingfront facing business activities(customers, partners etc.), back-endprocesses and resources, you canprovide better customer experienceat a lower more personalizedpropositions and new Digital servicesto wrap around traditional anchorservices (voice, messaging andbroadband access). This approach willresult in a higher customer lifetimevalue, driving greater customerloyalty (and in-turn churn) anddefend into adjacent markets anddevelop new business models by onboarding multiple partners to co-create new, collaborative, platform-based services using open excellenceCustomer lifetime valueNew businessThe Digital Maturity Model (DMM) offers a practical approach to transformationthat addresses these objectives.
Digital Maturity Model Increase flexibility and agility to deploy enterprise-wide or global digital businesses. By automating front facing business activities (customers, partners etc.), back-end processes and resources, you can provide better customer experience at a lower cost.
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