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STRATEGY, STRATEGIC MANAGEMENT, STRATEGIC …

2016 strategy , STRATEGIC management , STRATEGIC PLANNING AND STRATEGIC THINKING Fred Nickols strategy , STRATEGIC PLANNING, STRATEGIC THINKING, STRATEGIC management Fred Nickols 2016 Page 1 IN T R O D U C T I O N This paper was first written when I was head of STRATEGIC Planning & Manage-ment Services at Educational Testing Service (ETS). It examines the words and terms making up its title and presents them in a way intended to make them useful tools for those charged with related duties. ST R A T E G Y strategy is a word with many meanings and all of them are relevant and useful to those who are charged with setting strategy for their corporations, business-es, or organizations.

for strategic thinking, but it is separate from settling on the strategy that will re-alize them. efore coming to grips with the term “strategic planning,” it is best to examine each of those terms separately. Let’s tackle “strategic” first. STRATEGIC Surprisingly, here there is ready agreement. But again there are different nu-ances.

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