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Study the Effects of Customer Service and Product Quality ...

International Journal of Humanities and Social Science Vol. 1 No. 7; [Special Issue June 2011] 253 Study the Effects of Customer Service and Product Quality on Customer Satisfaction and Loyalty Asghar Afshar Jahanshahi (Corresponding Author) PhD Scholar in Business Administration Department of Commerce & Research Center University of Pune, India E-mail: Phone: 00919890581970 Mohammad Ali Hajizadeh Gashti Department of Management, Faculty of Management and Human Resource Development Universiti Teknologi Malaysia, Malaysia, E-mail: Seyed Abbas Mirdamadi PhD Scholar in Banking and Finance Department of Commerce & Research Center, University of Pune, India E-mail: Khaled Nawaser MBA - Marketing Management, University of Pune, India E-mail: Seyed Mohammad Sadeq Khaksar Master of Information Technology Management, University of Sistan & Bluchestan, Iran E-mail.

product quality, gaining competitive advantage, gaining profitable opportunities, and as a result increasing sales and income. As we can observe from following figure, According to Newby & McManus (2000) excellent quality of customer services is based upon not …

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  Quality, Advantage, Competitive, Gaining, Gaining competitive advantage

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