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THE CONCEPT OF CULTURE - SAGE Publications Inc

9 This treatise on the study of cross-cultural differences between mod-ern societies starts with an examination of the various ways in which CULTURE has been conceptualized. Approaches to the CONCEPT and study of CULTURE have varied between academic disciplines, and some-times even within them. The goal of this analysis is not to provide one right perspective. CULTURE can be whatever a scholar decides it should be. What we need is not a single best theoretical definition of CULTURE but clear empirical operationalizations of each approach: Researchers need to explain exactly how they propose to measure CULTURE in accordance with their conceptualizations, diverse as they may be. 1 THE CONCEPT OF CULTURE 10 Understanding CULTURE The Unpackaging of CULTURE Psychologists who compare individu-als from different nationalities or ethnic groups often observe differences between them on the dependent variables that they study.

as regions, ethnicities, occupations, orga-nizations, or even age groups and genders. According to Jahoda (1984), “culture” is the most elusive term in the vocabulary of the social sciences and the number of books devoted to the topic would fill many library shelves. A practical solu-tion was proposed by Segall (1984), who

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  Culture, Agro, Or ganization, Nizations

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