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Strategic Management of Technology and Innovation

Global Journal of Management and Business Research Administration and Management Volume 13 Issue 12 Version Year 2013 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Strategic Management of Technology and Innovation University of Derby, Pakistan Abstract- This paper discusses the importance and need of incorporating Technology and Innovation strategy into business strategy to achieve overall competitive advantage for the company. The use of Technology and Innovation in value creation system is highlighted in a way that it plays a pivotal role in productivity, economic growth, increasing wealth in socioeconomic environment, and evolution of entire industries.

order to reap out benefits like performance and competitiveness for the company. ... fusion, disruption and evolution of industries over time. Especially in highly technology- ... management is placed or considered apart from other types of management in practice. (Bleicher 2004).

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