The Relationship between Service Quality, Customer ...

10 The Relationship between Service quality , Customer Satisfaction and Customer Loyalty: An Investigation in Vietnamese Retail Banking SectorNgo Vu Minh, Nguyen Huan HuuAbstractThis study develops and empirically tests the interrelationships between Service quality , cus-tomer satisfaction, and Customer loyalty in a retail banking context. Increasingly intense com-petitiveness and fundamental changes in the business environment nowadays are forcing firms to implement a Customer -focused strategy which raises the importance of Customer -related con-structs such as Customer satisfaction, Service quality , and Customer loyalty in explaining a firm s performance.

is the customer’s perception of service quality. Customer satisfaction is described as the result of a comparison of the customers’ expectations and his or her subsequent perceived perform-ance of service quality (Herington & Weaven, 2009). According to this conceptualization, per-

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  Services, Customer, Quality, Perceived, Service quality

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