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LEARNING THE BASICS Reservations Terms and Systems

1/51 .1 The illustration above is a visual representation of only some of the key Systems that work to create and support the reservation process with MARSHA as the central hub. There are many additional Systems that make up a complex network of 2-way interfaces that connect with MARSHA. In addtion, your property may include other Systems that support the Reservations Eco-System and impact the guest journey. Reservation Eco-System12 Glossary of termsReservations Terms and Systems > LEARNING THE BASICSEMPOWER ReservationsReservations Terms and Systems > LEARNING THE BASICSEMPOWER Reservations2/5 MARSHAM arriott s Automated Reservation System for Hotel Accommodation is Marriott s proprietary reservation system. MARSHA is a command based green screen central reservation transaction system connected to many Systems within the Reservation Eco-System.

MINI-HOTEL OR MINI-HOTEL CODE (MHC) The name for a group rooms “block” in MARSHA is a Mini-Hotel. This is when a block of rooms has been set aside for an event. A “Mini-Hotel” must be created in MARSHA to hold these rooms. Each Mini-Hotel has a 3-character code to identity it in MARSHA and other systems. Typically, a Mini-Hotel is

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Transcription of LEARNING THE BASICS Reservations Terms and Systems

1 1/51 .1 The illustration above is a visual representation of only some of the key Systems that work to create and support the reservation process with MARSHA as the central hub. There are many additional Systems that make up a complex network of 2-way interfaces that connect with MARSHA. In addtion, your property may include other Systems that support the Reservations Eco-System and impact the guest journey. Reservation Eco-System12 Glossary of termsReservations Terms and Systems > LEARNING THE BASICSEMPOWER ReservationsReservations Terms and Systems > LEARNING THE BASICSEMPOWER Reservations2/5 MARSHAM arriott s Automated Reservation System for Hotel Accommodation is Marriott s proprietary reservation system. MARSHA is a command based green screen central reservation transaction system connected to many Systems within the Reservation Eco-System.

2 No matter where the reservation is made, it must end up in MARSHA which is the true keeper of the reservation data. ERS Enhanced Reser-vation SolutionCloud based technology connecting several Systems including MARSHA, One Yield, PMS and the DSP (Distributed Shopping Platform). ERS is a new Marriott initiative currently being activated at hotels worldwide. ERS enables Marriott to offer customized options to be able to select and purchase specific room features ( attributes ) they want to be guaranteed. One YieldRevenue Management tool for Forecasting and Demand Analysis, automates Inventory Management, provides pricing recommendations, publishes revenue Hurdles etc. to MARSHA. High Performance Pric-ing (HPP)System used to create and maintain Transient Rate Offers & Rate Programs.

3 Rate offers are created in HPP and published to MARSHA. Depending on the PMS at the hotel, rate codes may then need to be created in PMS manually. Group rates are created by the mini -Hotel build process, not in Property Information Content (EPIC) is used by property teams to create and maintain Hotel website data & information. Data is published to and is used by many applications included Marriott Mobile App and EMPOWER Reservation Reservation Data Warehouse (MRDW) provides Reservations data reporting and analytical capabilities - using data from Storage Collection And Retrieval (OSCAR) contains past dated reservation data. MARSHA is a forward looking system only. To view MARSHA reservation details for past stays, you must access OSCAR.

4 Reservation data transfers from MARSHA into OSCAR, approximately 2 days after the (latest) reservation departure Mobile AppGuest facing reservation booking channels. Availability comes from MARSHA. Bookings are made using these Digital Channels directly into Reservation AppAssociate facing reservation booking & management channel. Availability comes from MARSHA and Hotel guest facing Information comes from Group & Inventory PortalA web overlay to MARSHA enabling appropriate associates to perform tasks directly in MARSHA without LEARNING complex MARSHA commands, for example view simple transient and group inventory display screens, view MARSHA reservation, view Guest Lists (arrivals lists / departure lists etc).Reservation Eco-System12 Glossary of termsReservations Terms and Systems > LEARNING THE BASICSEMPOWER Reservations3/5 GLOSSSARY OF Terms FOR Reservations ASSOCIATES MARSHAM arriott s Automated Reservation System for Hotel Accommodation is Marriott s proprietary reservation system.

5 MARSHA is a command based green screen central reservation transaction system connected to many Systems within the Reservation Eco-System. No matter where the reservation is made, it must end up in MARSHA which is the true keeper of the reservation data. EMPOWER Reservations APPA web-based, user friendly overlay to MARSHA to process guest reservation requests. Also sometimes known as the ResApp, it is hosted within EMPOWER GXP (Guest Experiences). The ResApp uses Enhanced Reservation SolutionCloud based technology connecting several Systems including MARSHA, One Yield, PMS and the DSP (Distributed Shopping Platform). ERS is a new Marriott initiative currently being activated at hotels worldwide. ERS enables Marriott to offer customized options to be able to select and purchase specific room features ( attributes ) they want to be guaranteed.

6 PMSP roperty Management System. The system used at the Hotel to manage the Guest reservation Assign Rooms, Check-In, Check-Out, Billing. As of 2020, Marriott works with 4 different Property Management Systems . Each PMS may interact different with MARSHA/ EMPOWER. FOSSEO pera PMS FSPMS LightSpeed2-WAY INTERFACEThe connection between the hotel PMS & MARSHA which allows new Reservations & changes made in MARSHA to flow across to PMS and vice versa. Changes made to bookings in PMS can flow back to MARSHA to ensure the Systems remain balanced . Some hotels do not have a 2-way interface and are known as Q50 Hotels. They must manually input Reservations into their (PRINT ARRIVAL)This is a legacy term that is a part of Marriott s operational culture, it is a MARSHA command originally meaning to Print Arrivals.

7 Before hotels had a 2-way interface connected to MARSHA, they would print the arrivals list from MARSHA and enter all Reservations or changes manually into PMS one by one. This can be either automatically via Auto-PA or manually where a hotel must perform a PA command several times a day to push across the Reservations from MARSHA to the PMS. Most hotels worldwide have a 2-way interface between MARSHA and the Eco-System12 Glossary of TermsReservations Terms and Systems > LEARNING THE BASICSEMPOWER Reservations4/5 GLOSSSARY OF Terms FOR Reservations ASSOCIATES ROOM POOLA four-letter code representing a physical room type within the Hotel inventory in MARSHA. Some common Room Pool Codes you may encounter are: GENR: usually for Standard rooms, DBDB for Double-Double rooms, EXEC for Executive rooms or PRES for Presidential Suite.

8 Depending on your PMS, you may have different codes to represent a Room Type in PMS, but they will all link to a MARSHA Room Pool. INVENTORYRoom stock of the Hotel or how many bedrooms your hotel has. This may be the actual physical number of rooms or be the number of those rooms that have been made available for sale, which may include an overbooking (or even under-authorized) amount as determined by hotel strategy PROGRAMI ndividual rate codes in MARSHA each rate offered is assigned its own unique code known as a MARSHA Rate Program. One rate program code, can only sell one rate offer, attached to one room pool*. A MARSHA Rate Program is 4 characters and may be Alpha-Numeric.*With exception of the ERS rate pathway which sells all Reservations on a single dedicated rate TYPET ransient rate programs are organized into 5 different rate categories, based on the type of rate they represent.

9 These are; Regular/Retail (R), Business (B), Discount (D), Package (P) and Wholesale (W) Each Transient rate program at a hotel, will fall under one of these Rate Types. Group Rates fall under the Group Segment Note: We will cover these Rate Types in more detail as we move through the EMPOWER ResApp CODEThe Market Code of a rate program identifies what segment the rate belongs to. In a Transient rate, the Market Code is indicated by numbers before the Rate Code, for example the number 12 in 12 REGA. The Market Code tells us what segment the rate comes from and is important for revenue some PMS the MARSHA Market Code may display as the PMS Rate Code. View the Global Good Data Standards on MGS Revenue Management Tools for more information on Market Eco-System12 Glossary of TermsReservations Terms and Systems > LEARNING THE BASICSEMPOWER Reservations5/5 GLOSSSARY OF Terms FOR Reservations ASSOCIATES mini -HOTEL OR mini -HOTEL CODE (MHC)The name for a group rooms block in MARSHA is a mini -Hotel.

10 This is when a block of rooms has been set aside for an event. A mini -Hotel must be created in MARSHA to hold these rooms. Each mini -Hotel has a 3-character code to identity it in MARSHA and other Systems . Typically, a mini -Hotel is only built in MARSHA once the group contract has been signed. The rooms inventory is then committed to the mini -Hotel ready for pick-up ( Reservations ) either via a Rooming List or through Individual Call-In KDATEMARSHA has a total of 51 weeks (almost 1 year) into the future of Transient inventory available. Each Saturday night, a new Inventory week automatically rolls into the system and the previous week is removed from MARSHA. The term KDATE, refers to the last date of inventory in MARSHA available to sell for Transient rooms and is always a has a total of 103 weeks (almost 2 years) into the future of Group inventory to be able to create mini -Hotels and sell group inventory.


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