CAPITULO 4. IMPLEMENTACION DE LA ESTRATEGIA
Fig. 4.1. Asignación de recursos en el nivel corporativo. Fuente: Johnson, G. y Scholes, K. (1996) Para examinar estos estereotipos vamos a considerar las siguientes situaciones: Reasignación de recursos. Con unos pocos cambios en los recursos globales o en el despliegue de recursos.
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