Example: dental hygienist
College Students’ Use of Social Media: Site Preferences ...
of this active audience paradigm is the Uses and Gratifications theory (Katz & Blumler, 1974) which postulates that people put specific media content and medium …
Tags:
Information
Domain:
Source:
Link to this page:
Documents from same domain
Forensic Accounting and Financial Fraud in Nigeria: …
www.ijbssnet.comInternational Journal of Business and Social Science Vol. 4 No. 7; July 2013 281 Forensic Accounting and Financial Fraud in Nigeria: An Empirical Approach
The Importance of Supply Chain Management - …
www.ijbssnet.comInternational Journal of Business and Social Science Vol. 4 No. 16; December 2013 279 The Importance of Supply Chain Management
Investigation of Economic Growth and …
www.ijbssnet.comInternational Journal of Business and Social Science Vol. 4 No. 6; June 2013 163 Investigation of Economic Growth and Unemployment Relationship for G7
Internal Auditing Practices and Internal Control …
www.ijbssnet.comInternational Journal of Business and Social Science Vol. 4 No. 4; April 2013 165 Internal Auditing Practices and Internal Control System in Somali Remittance Firms
Teacher’s Competencies and Factors Affecting the ...
www.ijbssnet.comInternational Journal of Business and Social Science Vol. 2 No. 19 [Special Issue - October 2011] 217 Teacher’s Competencies and Factors Affecting the Performance of Female Teachers
Cultural Differences and Communication Issues in ...
www.ijbssnet.comInternational Journal of Business and Social Science Vol. 3 No. 3; February 2012 116 Cultural Differences and Communication Issues in International Mergers and
Impact of Customer Satisfaction on Customer …
www.ijbssnet.comInternational Journal of Business and Social Science Vol. 2 No. 16; September 2011 263 Impact of Customer Satisfaction on Customer Loyalty and Intentions to Switch:
Impact of Tax Administration on Government …
www.ijbssnet.comInternational Journal of Business and Social Science Vol. 3 No. 8 [Special Issue - April 2012] 99 Impact of Tax Administration on Government Revenue in a Developing …
Corporate Social Responsibility and Sustainability: …
www.ijbssnet.comInternational Journal of Business and Social Science Vol. 4 No. 4; April 2013 110 Corporate Social Responsibility and Sustainability: The New Bottom Line?
The Role of Marketing Information System on …
www.ijbssnet.comInternational Journal of Business and Social Science Vol. 2 No. 3 [Special Issue - January 2011] 175 The Role of Marketing Information System on Decision Making
Related documents
Exploring the Uses and Gratifications Theory in the Use of ...
mjde.usm.myUses and Gratifications Theory Katz, Blumler and Gurevitch pioneered the Uses and Gratification Theory in 1974. But according to McQuail (2010), the theory could be traced from the early 1940’s when researchers started investigating why people listen
28 Uses and Gratifications of Elihu Katz
people.uncw.eduUses and gratifications known for deliberate shift away from notion that powerful media messages have uniform effects on large audiences Slide 5. ... One criticism is that theory is a descriptive typology of media uses and gratifications Theory is not overly complex, but
A Critical Analysis Of The Uses and Gratifications ...
developmentinformatics.orgA Critical Analysis Of The Uses and Gratifications Experienced By South African Users Of The Digital Doorway Faizah Jummai Abbas Monash South Africa ... literature review is dedicated to the uses and gratifications theory that was used to anchor the empirical part of the study.
Toward an Understanding of Uses and Gratifications Theory ...
ijiet.orgUses and gratifications theory is used to investigate how social media (e.g. email, BBS, discussion forums, massively multiplayer games, and virtual community) are employed to satisfy individual’s needs with different aims [28]. Individuals will choose different social media based on their
MOTIVATIONS TO TWEET: A USES AND GRATIFICATIONS ...
libcontent1.lib.ua.eduThe uses and gratifications theory developed by Elihu Katz provides the foundation for the thesis research. This theory focuses on the actions of the audience in regards to its media use (Severin & Tankard, 2001). During a disaster, the actions of the public shape the resolution to
Uses and Gratifications - Gloria Boone
infoacrs.comFocus Uses and Gratifications Theory (UGT) argues that people actively seek out specific media and specific content to obtain specific gratifications or results.
Integrating Uses and Gratifications with the Theory of ...
ac-journal.orgKEYWORDS: voting, political news, uses and gratifications, theory of planned behavior, age Contact Information: Direct correspondence to the first author, whom can be reached via email at rmcurnalia@ysu.edu.
Consuming television crime drama: A uses and ...
ac-journal.orgUses and Gratifications (U & G) theory parts ways with the “hypodermic needle” approach, as developed by Gerbner and colleagues. This approach assumed a homogenous
“Instagratification”: Uses and Gratification of Instagram ...
i-rep.emu.edu.trThis study investigated the uses and gratifications of university students when they use Instagram and the interpersonal communications motives that drive them.
The African e-Journals Project has digitized full text of ...
archive.lib.msu.eduMedia Uses and Gratifications: A Review By Bernard Nnamdi Emenyeonu Abstract The issues of how the media affect people, and what people do with the media have presented perennial and perplexing ques-
Related search queries
Uses and Gratifications Theory, Uses, Theory, Uses and gratifications, The Uses and Gratifications Experienced By South African, Gratifications, Uses and gratifications, theory, Consuming television crime drama: A uses, Instagratification”: Uses and Gratification of, Media Uses and Gratifications: A Review